In profile: Ashlea McElhone
Advancetrack catches up with Ashlea McElhone, who is looking to leverage her previous time working with us to supercharge our engagement with the accounting community. What is your current role and responsibilities? I’ve joined as marketing manager. We have a bunch of amazing people working with Advancetrack to drive awareness of the brand and engage […]
In profile: Rishi Ruparelia
We chat to experienced tech sales chief Rishi Ruparelia about sharing a supportive mindset with accountants, and his first few weeks learning about Advancetrack’s outsourcing and offshoring offerings.
FAQ: Tell us about your Indian team
Our latest FAQ details our team in India, from the perspective of MD Vipul Sheth: who they are, their working environment, and why they’re critical to our outsourcing and offshoring offerings. In 2005 we had five people operating in one of our locations – now our team number is in the hundreds. One of those […]
If the cap fits…
The ACCA’s new report delves into the key roles that accounting professionals are now expected to fill, and what that means for your organisation’s future, writes Kevin Reed. Technological change in the workplace, and our daily lives, is a constant. That the pace of change is seemingly increasing means it’s not so clear what this […]
The top 3 issues facing Australian firms (and how to overcome them)
When accountants come to us, one of the first questions we ask “is outsourcing the answer to your problems?” Admittedly, it’s a rhetorical question, but it makes you pause and think. We’re always preaching that outsourcing isn’t just about handing over compliance work. It’s about changing the nature of the relationships with your clients, but […]
Time to hand it over
With such complexities that come with running an accountancy practice, the option is always there to outsource some elements. But as Kevin Reed finds, what works for one practitioner might not for another. The running of an accountancy practice, like any type of business, can be frustrating. Trying to offer your core, valuable, services […]