About Us
My whole reason for starting this business is that accountants were doing work at the wrong level - You need to focus on what the client values in order to have a more successful firm.Vipul Sheth, Founder
Our Story
When I was growing up, my parents had the best accountant, someone who brought them critical analysis, business experience and truth. He was there to navigate all the difficult paths for them. This is what an accountant is supposed to do and our job at AdvanceTrack is to make sure that you have the time to do more of that.
Because my parents had help from their accountant, they were more successful. This meant I was afforded more opportunities in life. There are lots of people out there whose lives are better, because of their accountant.
We want everyone to be able to be an accountant that doesn’t just do a set of accounts, but is someone who changes lives.
Values
We value your partnership with us. As you are investing in the process with AdvanceTrack, we encourage you to bring your whole team on your journey.
We promise to always be honest, truthful and clear with you along the way.
The following values are what we live by:

Clarity
From the moment you join
AdvanceTrack, we’ll be clear about what you can expect from us as well as what
we expect from you.
We’ll tell you which path we believe is the
best one for your firm and we’ll keep
communicating along the way.

Honesty
We’ll tell you the truth and we
encourage you to do the same with your clients.
We’ll let you know what’s working and what isn’t and we’ll help you make any needed changes.

Take Risks
If you fail, fail fast. Perhaps you’ve been putting things off because you think you’ll have to jump through 10 hoops to get there. What if it only takes you 2 hoops?
If you keep putting it off, someone else will create the same product or service before you do.
Our Process
Discovery
Onboarding
Training
Meet our founder
Vipul Sheth, Chartered Accountant
Our system sets us apart
Years ago, we saw where the accounting industry was going and custom built a project management system for outsourcing that even at the time was second to none. Today, it continues to set us apart in the outsourcing world.

Technology Driven

Mass customisation

Individual workflows

Security

Cloud Connected

Scalable

Fully Transparent
Our system is powerful, but the true success of outsourcing is not the technology: it’s you.
How we're different

ISO certified

UK chartered accountants

Dedicated person
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