Louise brings deep accountancy sector expertise into Advancetrack along with a strong track record in building long-term partnerships with practices. With a clear focus on sustainable growth, Louise is set to help drive our expansion in the UK and internationally.
What is your current role and responsibilities?
I am Advancetrack’s sales director – responsible for driving the continued growth of the business. We have a strong proposition here: a great service and successful clients with whom we have long-standing relationships. My aim is to drive that forward, not only in the UK but Australia and the US.
What is your background?
I spent nine years at Moneypenny as head of the Finance Sector, helping to successfully implement telephone answering and live chat services across accountancy practices.
Prior to that, I ran my own business, giving me first-hand experience of the pressures business owners face, the difficult decisions they make, and the inevitable highs and lows along the way.
I genuinely enjoy working with accountants; many are highly progressive, commercially minded, and deeply committed to helping their own clients grow.
How did you get the role, and how have your first few weeks gone?
I first met Advancetrack founder and MD Vipul Sheth around six years ago at industry events.
The company’s premium positioning and focus on quality strongly resonated with me. Our conversations were consistently aligned around doing what’s right for the client and supporting sustainable growth.
Joining the business felt like a natural move into a fast-growing, entrepreneurial, environment where I can make a meaningful impact and help shape its continued growth.
In my first few weeks I’ve focused on enhancing what’s already working, bringing fresh perspective and proven best practice. My aim is to provide the team with clear direction and focus as we continue to grow.
What does success in your role, and for Advancetrack, look like?
Success means seeing clear, measurable progress with both prospects and existing accountancy clients. Ultimately, trust is fundamental in outsourcing, so a key part of the role is reinforcing the importance of choosing the right partner.
By building long-term relationships that help practices serve their own clients more effectively, we create a strong platform for sustainable growth.
