
Vipul Sheth once again visits Advancetrack’s Indian offices; this time he brings practice clients to meet their team face to face.
My trips to India are frequent, though it’s been a few months since my last one, so I enjoyed visiting two of our four offices.
It’s always special to bring our practice clients on these trips, and I had the fortune to bring two guests along. Doing so is a wonderful opportunity for both them and the Advancetrack team to meet up.
The client met with their pod of team members at the office; and it’s great to see these people, who work so closely from a digital perspective, get to meet each other. Their discussions around what was working well and what needs refining is enhanced when you have the human touch.
Next was an authentic lunch in a restaurant where it’s buffet-style but delivered to your table. Whatever you want is summoned at lightning speed – nobody goes hungry. A team member then took them out on a shopping trip.
From tea to strategy
While I initially tagged along, my efforts shifted towards discussing with Advancetrack’s team leaders about Advancetrack’s strategic direction. In a world which is changing ever-more rapidly, we must be at the cutting edge.
Our CTO Ian Gregory was also on the trip. He plays a vital role in helping mould what and how we operate. Part of his mission was also to reacquaint himself with our processes and look for efficiencies; ultimately to drive our resiliency. Ian did manage to escape for a short while to join 110,000 Indians and a couple of hundred people from the Netherlands to watch their T20 World Cup game.

Advancetrack has always balanced being tech-driven with a human touch – and at a high level of quality. I don’t fundamentally think this is going to change – but perhaps a lot of the moving parts will! A discussion for another day.
Vipul Sheth is founder and MD of Advancetrack
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