Premium service will come in useful for practices that use outsourcing strategically
“If you commit to AdvanceTrack, we’ll commit to you.” That’s the message from AdvanceTrack MD Vipul Sheth, having launched a premium “Amazon Prime-style” service for its top clients at its annual conference.
“The new service is aimed at clients that use outsourcing strategically, rather than just an overflow capability,” Sheth told the 120 attendees at AdvanceTrack’s annual June event in London.
“We’re saying to firms that if you see outsourcing as a strategic delivery resource, we will support that with a higher level of service.
“What we’ve seen is that the firms that use us regularly and strategically grow faster and deliver higher levels of service. The irregular, overflow users, haven’t fixed their workflow and process problems.”
The use of outsourcing frees up practices’ best people to spend time with clients, rather than entering data. “As a result, they deliver more and better value to the client base,” said Sheth.
AdvanceTrack has made a number of key investments in recent months. The outsourcing specialist has increased the number of
account managers working with its accounting firms, while upgrading its core systems.
“Investment in tech is helping us manage differing levels of service so we can do so consistently and grow headcount to help,” said Sheth.
Grow with our Academy
Also announced at AdvanceTrack’s ‘The Client Journey’ conference was its Growth Academy, in partnership with Paul Shrimpling.
It’s about deep, habitual, systemic change to set up your firm for a bright, profitable future, and is for 1-5 partner firms that want profits and the capital value of their firm to change.
The academy is focused on two main areas: accountability and motivation. You’ll be held accountable with regular calls and visits to review the actions you’ve committed to and to agree any next steps.
Not only that, but the academy will have a profound impact on how you and your team feel about the core work at your firm, which will in turn help your team enjoy the work they do.
Firms that have gone through the academy have experienced tremendous results: increased staff retention, improved profits, extra work and higher fees. If those are the results you’re looking for, and you want to make a change to remain competitive, then this is the next step for you.
