In our latest FAQ, AdvanceTrack MD Vipul Sheth sets out the firm’s ‘elevator pitch’.
In some ways this question is difficult, because I believe we have numerous outstanding traits that make us a brilliant outsourcer and offshorer.
But, if pushed to provide a three-pronged elevator pitch, this is the response:
Why we do what we do
My parents ran a business that, without the support of their fantastic accountant, wouldn’t have got to where it did. His advice and insight has proved inspirational to me and, as I developed as an accountant, I saw an opportunity to develop a business that would be a critical business partner to the advisers themselves – you.
This forms the start of my elevator pitch because I feel that it sets out the stall, the foundation, for everything we do at AdvanceTrack. We want to make lives better, and we want our practice clients to want the same for their clients. Our relationship is formed on this basis. Read our FAQ on how we begin working with practices.
Technology as a foundation, led by people
We are a technology-driven business. We’ve been paperless from the start, developing and evolving our cloud platform for many years. The tech enables us to keep our promises around the most robust security combined with good workflow and processes. How do we prove that?
Firstly, we have case study material – our most recent case study is here. Secondly, and much more fundamental to our operations is the consistent high-level external audits that we face every year. Our many BSI certifications covered international standards on security, data privacy and business continuity. We recently broke ground by achieving a UK-first security standard – details of which can be viewed here.
We’re an ethical business, which includes a company-wide commitment as an ICAEW member firm (and for me as an ICAEW-qualified chartered accountant). Honesty and complying with the law are things we do as a matter of course. Proving this is not so straightforward – again, the quality and long-term nature of our client base is probably the best evidence in providing demonstration.
If you’d like to chat to us about helping you develop your practice, please get in touch by clicking here.