As the founder of AdvanceTrack Outsourcing, I get a unique view of what goes on in the accounting profession, and wider. I speak to practice leaders and their teams about how they run their operation, and understand that they want to provide efficient and valuable services to a client base that trusts them… but also wants more from them.
I am kept very busy – as they are. In a positive way, of course. But that can mean that I don’t spend enough time holding discussions about my views and experiences more broadly, to a wider community.
It then made me think that outsourcing can be seen as impersonal: that tasks and processes are ‘handed over’ to simply drive efficiencies, saving money. However, it’s the exact opposite, at least that’s how I see it for myself and the AdvanceTrack team.
First and foremost our tech and processes have to be optimal, in terms of how they work but also from a security perspective. But, AdvanceTrack’s people have to be great at communicating with the practitioner clients they work alongside. And, crucially, the efficiencies gained through outsourcing tax and accounting tasks isn’t merely about lowering costs. It frees up valuable resource within a practice, enabling leaders to change and adapt their offering to suit complex and deeper end-client relationships.
What is an accounting practice but a series of relationships between accountant and client? And the relationship is integral to AdvanceTrack’s arrangement with accountants.
This ties into my original point, which is you’ll be hearing more from me, AdvanceTrack and our clients in the months to come. Relationships and communication are, after all, central to what we do.
Vipul Sheth is MD and founder or AdvanceTrack. He can be contacted by clicking here