Is your firm ready for change?
Get ready for gbX 2026
at The National Gallery
What is gbX?
The accounting industry stands at a crossroads. As global talent shortages tighten the market, firms are under growing pressure to evolve faster than ever before. At the same time, the rise of AI is transforming how work gets done – automating tasks, surfacing insights, and reshaping the value accountants bring to their clients.
But technology is just one part of the story. Client expectations are shifting toward real-time advice and proactive partnership, not just compliance. Leadership teams are being challenged to rethink business models, build cultures that attract and retain the next generation, and plan for smooth succession in a rapidly changing landscape.
“Is your firm ready for change?” isn’t just a question – it’s a call to action. This theme invites leaders to assess how prepared they are to adapt, innovate, and lead their people and clients confidently into the future.
| When: |
Tuesday, 12th May 2026 (day before Accountex) |
| Where: |
The National Gallery, London |
| Tickets: |
£35. All ticket proceeds will be donated to The George Baldock Foundation (keep scrolling to find out more about this incredible cause) |
Catch headline speakers, Jake Humphrey and Damian Hughes
Confirmed Speakers for gbX 2026
Jake Humphrey
Television presenter, podcaster, author and businessman
Damian Hughes
International speaker, bestselling author and professor.
Vipul Sheth
Managing Director at Advancetrack®
Ian Gregory
Chief Technology Officer at Advancetrack®
Emma Green
Director at Wellden Turnbull
Harriet Hodgson‑Grove
Partner at UHY Hacker Young and Head of Sustainable Business Services
David Hassall
CEO at XU Magazine, Account and Finance Director
Joanne Kingsnorth
Joint Managing Director at Seymour Taylor
Natasha Frangos
Managing Partner at HaysMac
Richard Hattersley
Managing Editor at AccountingWEB
Michael Ford
Managing Director & CEO at Castaway
Proud sponsors for gbX London 2026
Agenda:
David Hassall & Vipul Sheth
A CEO's guide to thinking like an athlete
Panel Session hosted by Richard Hattersley
Emma Green, Natasha Frangos & Joanne Kingsnorth
Tech, AI, Cybersecurity - what's new?
Ian Gregory, Advancetrack
What does the future bring?
Vipul Sheth, Advancetrack
Jake Humphrey & Damian Hughes - High Performance Podcast
Ready for change: The sustainability imperative for SMEs - an opportunity for accountants
Harriet Hodgson-Grove, UYH
Vipul Sheth, Advancetrack
Hear from previous attendees and sponsors:
"What an awesome day at the gbX Conference powered by Advancetrack® - The Power of High performing teams.
Great talks, amazing company and the best ideas to get quick results in your accounting. "
"A really brilliant day. I’ve taken loads away from it. Lovely to meet up with so many people willing to share best practice."
"It was a profoundly influential day - I learned LOADS."
Paul Shrimpling
Remarkable Practice
"Brilliant event team Advancetrack®, lots to take away! Same time next year? "
"Thanks for having me! A fabulous day of insight and engagement."
"A big thank you for the invitation to speak at today’s special event. So many great conversations throughout the day too."
Oli France
International Speaker and Adventurer
"Thank you Vipul Sheth, Rishi Ruparelia, Ashlea McElhone, and team Advancetrack® for inviting us to share in the connections and wisdom at the #gbx2025 yesterday.
Fabulous insights and CPD hours learnt."
"Such valuable takeaways from the event! Building connections and supporting each other truly fuels growth in our profession #networkingmagic "
David Rawlinson
Jarvis Web Solutions Ltd.
What is The George Baldock Foundation?
George Baldock was a professional English-born footballer who played as a defender for clubs like Sheffield United and MK Dons, and for the Greece national team.
He died tragically at the age of 31 in October 2024.
His family started The George Baldock Foundation, to create a legacy in George's name that has a postive impact on children in his local communities through the sport he loved.
The Foundation raises funds for football community charities running holiday camps with lunch, in memory of George Baldock. These camps offer a safe, sociable environment where children can build confidence, form new friendships and engage in physical activity.
Supporting Children through sport in memory of George Baldock. A restricted fund under the auspices of Prism the Gift Fund, RCN 1099682.
The George Baldock Foundation and gbX London 2026:
The proceeds from each ticket purchased for gbX London 2026 will be donated to The George Baldock Foundation. Your ticket purchases will help an incredible cause and we are proud to be a part of it.
A bit about Advancetrack®
We help accountants confidently choose between outsourcing and offshoring and free up time to do more of the work they enjoy. We’re on a mission to transform the accounting industry, believing that working in partnership is the best way to achieve greater success for all. For us, it’s not simply about handing over some compliance work: it’s about changing the very nature of the interaction firms have with their clients. The firms who work with Advancetrack® are the ones who are 100% committed to changing their systems, their people and the processes they use. In doing so, they’re able to do more of the work they enjoy and are dedicated to providing an excellent experience.
Have a question about the event? Chat to the team via events@advancetrack.com
