Setting the standard – why AdvanceTrack’s latest ISO certification is so important for clients

AdvanceTrack is proud of its latest ISO certification for business continuity (ISO22301:2019) but what does it all really mean?

Kevin Reed steps into the shoes of existing and potential clients to ask Vipul Sheth, MD to explain why they should be comforted by this ‘badge of business resilience’.

Q What is the ISO and this particular ‘standard’?

A It’s an international measurement tool of competence and excellence in a particular area – to demonstrate the use of best practice across a range of areas…we also have ISO 27001;2013 Information Security Management, ISO 9001:2015 Quality Management and British standard BS10012 Personal Information Management System. It’s great to have an external body review what you as a business are doing in a particular area.

This one is about business continuity and the ability of our business to manage, with very clear direction, how to continue to manage the business where events occur that are out of the normal day-to-day business. You just have to take the pandemic as an obvious example – six months’ ago we would have thought something like that wouldn’t affect us but now we’re all more cautious about who we do business with and how. We want to give customers the confidence that we are a resilient business.

Q Why do you think it’s important to AdvanceTrack and why has it been undertaken now?

A It’s important to us as a business because it hit home to our full team that they have a clearer direction of what to do, should certain scenarios present themselves. One of the scenarios we thought about was me dying… I hope to be around a long time – but something like that could be detrimental to the business. If I’m not here, someone has to have my thoughts on how things then move forward. What’s important is that the business continues to operate without me.

The pandemic, rather than applying for the standard, had got us thinking in more depth about what sort of things might happen and to be better prepared to deal with them.

With the pandemic we had a good bunch of people in our team who managed our migration to working from home successfully. If that is to happen again, it’s now enshrined with our formal disaster recovery and business planning processes.

The last few months showed us it is even more important that we demonstrate our ability to cope in incredibly challenging circumstances.

Q Why is it something that should be of interest to AdvanceTrack’s existing and former clients?

A Our existing customers will know about this direction of travel. After our first client comms around the Pandemic, one of them said ‘we knew you’d have it under control’.

Existing clients see what we do every day, but for someone that doesn’t know us, gaining this certification gives them additional comfort. In very trying circumstances you will know that we have a robust business process to continue to be supported, and that it’s not something being made up as we go along. Gaining the standard means we faced a rigorous stress-testing of processes – of how we operate now and what we might face in the future.

Q What has been the process of audit and achieving the standard?

A It followed the way most of these standards work. There is initially an overview and analysis taken by the standard’s auditors that you have the basis for commencing the certification process. That’s effectively ‘day one’ – auditors come in and look at documentation to support attaining the standard.

Then you also have to have an internal audit process, where you look to identify improvements to address before the ‘actual’ audit. However, we also used an external body to undertake the internal audit – we didn’t want that stage too ‘friendly’… we went for rigour.

Then in the external process they’re seeking evidence that what we say we can do is actually something that is beyond the documentation. Such as demonstrating how we’d handle if our servers went down for example, or one of our buildings suddenly didn’t exist – however unlikely these scenarios may be. It’s then a case of showing how long can you operate without impacting service.

Q How does it align or complement with other standards you’ve achieved?

A We’ve always tried to demonstrate excellence – which is why we already have core standards. Allied to that it’s about showing consistency of delivery – that we’re ‘continuous’. What this has been about has been exactly that, even in trying circumstances.

Before we decided to go with this standard my phone ‘crashed’ and the backup didn’t work. I lost a lot of contact numbers. I told our CTO that this stressed me, and made me think about the business. As a result we ramped up the availability and resilience of our servers, shortly after this event, so we would lose very little data even if there was a huge problem.

Q How does the standard set you apart from competitors?

A There’s a reason why accounting practices work with us and stay for the long term. It’s our consistent approach, high standards from a delivery point of view but also security and infrastructure. Ultimately, I sincerely believe in the abilities of AdvanceTrack’s senior management – that they’re better than our competitors.

Q What’s the future for AdvanceTrack in context of other certifications and standards? What are your next improvements?

A We’re not ruling out other certifications – but these current ones are absolutely to the core of what we do. I’m sure as we evolve then other certifications will become important to us. It’s important to note that we don’t ‘chase’ certifications to puff up what we do. We strive for the best, as I’ve already outlined, in terms of service, security and resilience – these certifications are the upshot of what we do and try to achieve on a daily basis.

Cover drive – what ISO 22301 means for business continuity

The ISO, in its own words, is an “independent, non-governmental international organisation with a membership of 165 national standards bodies. It uses this vast network to build international standards that are “consensus-based” and “market-relevant”.

ISO 22301:2019, of which AdvanceTrack has completed certification, focuses on security and resilience. Namely, requirements for robust business continuity management systems.

The certification requires rigour in a number of key areas:

Organisational context – an understanding of how the organisation works, for whom, and what that means for the scope of its business continuity requirements
Leadership – How the business continuity policy has been formed, and its communication to interested parties; alongside set roles and responsibilities
Planning – The determination of risks and opportunities, alongside addressing them; and establishing and determining business continuity objectives
Support – Documentation and resources relating to the plan
Operations – Impact analysis; continuity strategies and solutions; implementation of solutions; recovery plans
Performance evaluation – Monitoring and assessment by internal audit and management of performance against business continuity metrics
Improvement – Corrective actions and continual improvement.

Source: ISO (iso.org)

scaling for growth

It was ‘accountants galore’ on AdvanceTrack’s latest webinar, ‘Scaling for Growth? Building an Advisory Mindset and Firm’, which discussed the cultural and strategic approach towards making a practice invaluable to its clients.

AdvanceTrack MD Vipul Sheth started the conversation by highlighting the key challenges of changing how a practice – or any organisation – operates. These include altering mindsets, successfully adopting new technology and embedding change into the new normal.

“People are fearful of change, and will look to maintain the status quo,” said Sheth. “So leadership is required to change doubters to believers, and champions are needed to keep it all on track.”

Joe David from accountancy firm Nephos said that his background as an accountant in industry gave him a mindset that creating and analysing good data was key in supporting the making of decisions. This led him down the path of creating an advisory- and technology-led practice.

Clarity’s Aynsley Damery said that established firms have to go that bit further when it comes to driving change, particularly if ingrained in providing services based purely on clients’ historical information. “It’s about looking forward as a firm, and looking forward on behalf of your clients,” said Damery. He said that ‘champions’ within the firm, who will help instil that mindset while managing change projects, were vital. “They’re so important in terms of connectivity between management and the team – interpreting the vision and how it will work.”

Practice Ignition’s Trent McLaren said: “You must set out from the top, across the entire firm, the direction and why you’re changing. You also have to let them know about progression, or you’ll inevitably end up with silos of knowledge.”

Click here to access the webinar.

 

Is outsourcing the same as offshoring?

In short, no. 

But we won’t end the blog there, because this is one of the most common hesitations from firms who are new to the idea of outsourcing, or just starting to dip their toes in. There’s a big misunderstanding that outsourcing and offshoring are just two different words for the same thing. 

At AdvanceTrack, we offer both offshoring and outsourcing, and the model that works best for you depends on the stage you’re at as a firm, and how your processes work. 

The compact answer

Offshoring = giving work to a third party overseas, or moving functions of your own business function overseas

Outsourcing = giving work to a third party anywhere

It is becoming more common for businesses to offshore processes to companies overseas

The word ‘offshore’ has some negative connotations to it, especially in the world of finance. Don’t worry – when we talk about offshoring here, it has nothing to do with international banking. Offshoring refers to a business contracting work out to another country, or moving their own business abroad, in order to take advantage of favourable economic conditions.

Offshoring isn’t exclusive to product manufacturing. It is becoming more common for businesses to offshore processes to companies overseas where the cost of labour is lower. It’s all legit and there’s nothing to stop you doing so. 

The benefits of our offshoring model compared to others:

  • You can scale with confidence: Build a team knowing that you can scale it, without the day to day IT and Training challenges
  • It’s secure & quality is assured: It is managed and controlled by international Quality and Security Standards audited by BSI. 
  • You have holiday and sickness cover: You can save yourself time and HR hassles and never lose a day of production.

You can find out more about why we outsource to India here.

You can outsource to a service provider anywhere, in order to utilise greater expertise

Outsourcing refers simply to the practice of hiring a third party or individual to carry out work that has historically been carried out in-house. You can outsource to a service provider anywhere, in order to utilise greater expertise, or free up more time for you to focus on the work you love, that you’re best at. That service provider may be in the same country or even the same local area as you, or they may be overseas. 

The benefits of outsourcing:

  • Years of expertise – without having to take on a new employee and train them up to the level you require, you can give the work to a specialist with years of experience under their belt. 
  • You have more time to focus on more important areas – you won’t have to spend all your time and energy on the process you’re outsourcing, freeing you up to focus on the areas that need your attention. 
  • You can save on tech – you can rest assured your expert has the tech they need to do the job. If you’re not having to provide the infrastructure to support the work in-house, you can save on technology expenses. 
  • A difference in time zone may be advantageous – you may find outsourcing outside of your time zone works better. You can go to sleep and wake up to completed work!

You can read more about why we suggest outsourcing here

Saving money is desirable, but the decision to outsource should not be driven by the desire for cheap work

Where the confusion between offshoring and outsourcing is most detrimental is the perceived benefit of cheap labour – that the point of either is to simply deliver your existing services or products at a cheaper cost. Saving money is desirable, of course. Who doesn’t love to save money? But you may find that spending less money results in a higher cost to your relationships with clients. 

Our clients don’t outsource to us because they want us to do the more manual work at a cheaper rate. For starters, how would you go about deciding what your ‘cheaper’ work is?

Your compliance function is your core work – the work that needs to be done well and done consistently. It isn’t something you want just anyone to do. You certainly don’t want to compromise your high level reporting and life-changing advice for the sake of cheap rates either. 

Our clients work with us for our expertise in the industry of accounting, for our desire to make them more proactive in delivering value to their clients – but mostly because they have the right mindset. 

The most successful outsourcing is driven by a growth mindset

It’s not about saving money, but it’s also not exclusive to the big firms either. We’ve worked with Sole Practitioners, two office practices, multi-partner practices and major international groups. We’ve found it’s not about the size, it’s about the attitude. The firms that see the most success are those who are able to look at their current offering and say “I want to be able to do more”. Those who don’t want to be stuck doing compliance only. Those who don’t want to see staff leave to do higher level work elsewhere. Those who want to be an integral part of their client’s business strategy instead of waiting on a monthly conversation. 

We wrote more about those types of firms here.

Choose the engagement model that works best for you

Do you want to:

  • Do more of the work you love?
  • Improve the client experience by having the time to offer more value?
  • Free up space to train more of the team to deliver your high level work?
  • Have the processes in place to make more profit?

Great! All you need is a little help figuring out which model suits you best. 

Scalable Delivery Model (Outsourcing)

  • You have a standardised process
  • You have fluctuating demand across the year
  • You understand deadlines and will work with our teams to get the process right
  • You understand that a team supports you

Dedicated Offshore Delivery (Offshoring)

  • You don’t have a standardised approach
  • You have steady workloads across the year
  • Your service is quite bespoke to your clients
  • You want to speak to the same team members every day

Ask yourself where your business is right now, and what you want to achieve. Then let us help you figure out which option is best for you. Take this short questionnaire to tell us about your outsourcing needs. It only takes a few minutes. 

Paul Barnes is the managing director of My Accountancy Place, which provides accounting and finance services to digital agencies. The practice, which operates with two directors and 15 staff, uses AdvanceTrack® to free up its team to provide deeper and more valuable services to clients. He explains the practice’s strategy, and development beyond compliance work.

Paul, tell us about your practice

We are a niche firm based in Manchester. We only service one industry: digital agencies providing marketing, creative and digital services, predominantly in the North West. We turn away those that don’t fit that. Our practice works using Xero technology.We have moved from being a ‘good, proactive firm of accountants’ to a full finance outsourced function. Rather than clients building their own finance team, we provide the full finance function. This encompasses strategy, financial control, making sure their systems run smoothly, and bookkeeping. My team works across clients (from our office), but spend a lot of their time with those clients in their offices.We can do just compliance, but we can do the whole lot. We bring industry expertise and systems expertise to the table as well.

When did you start using AdvanceTrack®, and why?

We started My Accountancy Place in 2014, and began using AdvanceTrack® in mid-2015. For the compliance function and historical accounting services that we provide, these are becoming more and more commoditised. It was an opportunity for us – we have real skills to grow and improve our clients’ businesses but were restricted by the amount of compliance and bookkeeping work.So, we streamlined that offering and outsourced, allowing our team to spend more time on the more rewarding and challenging work that truly makes a difference to our client’s businesses. For the value provided by AdvanceTrack® in terms of cost and service level, it was a complete no-brainer. It has removed the headache of managing that service, and we can use highly-qualified accountants from the start with our clients.

What impact has AdvanceTrack® had on the running of your practice?

Everyone in the practice has moved up a gear or two in terms of what they can give clients. When you sign up new customers, the on-boarding process can be challenging and you’re under pressure to provide value straight away. Now we can map out clients’ processes straight away – then that becomes an ongoing task run through AdvanceTrack® and it just repeats.We then get on with our job of advising clients. Anything non-client-facing goes to AdvanceTrack®; some of that is complex work but AdvanceTrack® can do it. Straight away we can start improving the clients’ business.

What is the future for your practice? What are you looking to achieve, and how?

There is still a lot of confusion in the accountancy market around what ‘advisory’ is all about. For us it’s about simplifying the journey the business goes on. We want to illustrate that journey through our own IP, delivered through workbooks, guides and workshops… moving the client away from the office and allowing them to focus on strategy and growth and to help them short-cut the mistakes and bad investments. We’re seeing small businesses now starting to expect what big businesses expect from their professional advisers, and they have every right to. Speak to AdvanceTrack® about helping you create a modern and pro table practice. Call us on +44(0)24 7601 6308 or email advice@advancetrack.com.

With accounting technology developing apace, it is only a matter of time before robots are employed to take care of the more process-led tasks. It’s vital rms protect themselves by evolving their service.

“We’ll need fewer people to do the mundane work,” PwC’s far-sighted head of regulatory affairs, Gilly Lord, told readers of ICAS’ CA magazine last month. This isn’t some huge downturn in the global audit market. Traditional number crunching is going out of fashion… well, at least with humans undertaking the work, anyway.

Lord was referring to the development of digitisation, automation and artificial intelligence to take on audit’s grunt work. These tools are interrogating the data; interpreting is still a job for humans.

But what does this mean for the vast of swathes of practices that sit below the rarefied atmosphere of the Big Four? Will this service revolution impact you?

The short answer is yes. And it’s already happening.

“If we talk about the practice of 2025, it doesn’t seem that far away. But if you look back the same distance to 2009, you can see how quickly the power of technology develops,” says Richard Anning, head of the ICAEW’s IT Faculty.

While the inevitable trimming back and delay of Making Tax Digital has bought practices some breathing space to consider how they will operate with clients in the new reporting regime, many have begun transitioning to a different way of working – one that digitises and automates ‘low maintenance’ clients or straightforward services.

“MTD will be up and running in 2025, and government will be more digital,” says Anning. “That means many more people using accounting software.”

There is nervousness in the market, concerns that the online software houses will replace the practices altogether. However, Anning believes digital government means “more clients will be looking for assistance, in terms of using the software and with tax advice”.

Firms that don’t see the change coming “could struggle” as automation provides opportunities for other practices, and some new ones, to take a more digital and process-led approach, Anning suggests.

“Lifestyle firms will just carry on, but MTD might be an opportunity to think about what they do,” he says.

There appears a consensus that automation of basic accounts and tax production will lead to commoditisation – although what that means for your practice will come down to your imagination, or optimism.

For example, Carl Reader, a director at Swindon-based practice d&t, believes that sooner than we think, the whole process of accounting will be automated – with communication undertaken by ‘chat-bots’. Intelligent systems will be able to gauge behavioural change in the affairs of a corporate or individual with real-time information. The upshot of the decisions the system makes will be relayed to the client.

“Machines can follow a present formula of how to answer questions. When it becomes scary is when that really kicks in… we will programme a chat-bot to answer questions, it will then pick up our language, and pick up trends before humans will,” suggests Reader.

“Self-driving cars will be the tipping point. Once a ‘robot’ can handle all those complex options, then that’s the point where every single job is open for review.”

Vipul’s view

“I agree that automation is going to play a big part in revolutionising the way practices and their people provides services and operate.

For our team members, I see them moving up the food chain in terms of the work they do – it will be higher level and earlier in their career than it is now. This will also be the case in our client rms.

There is a sea-change among the most progressive firms, of how their people work – whether internally-focused or facing clients. We see firms viewing businesses like AdvanceTrack® as strategic partners helping deliver compliance work.

I think there will be fewer local staff, but delivering more per head, and, as Paul Barnes says, providing a range of services.

Firms will no longer be historic-looking – they will play a part in clients’ financial and operational performance from start to finish with the aid of cloud technology.”

But by 2025? Paul Barnes, managing director of Manchester practice My Accountancy Place, isn’t seemingly concerned about self-driving cars, and thinks you should take note of the bigger practices – who are using cloud-based technology to access client data in real-time. More worryingly, for the high street accountant, he sees them scaling the systems to provide services to smaller clients.

“If you don’t step up now, clients will look at bigger firms,” he warns. “But it’s exciting as well. Clients are expecting you to influence their business. They’re challenging whether we’re helping them grow.”

Clients want to see that ‘dashboard’, he believes: “They want to know how to grow profit. Is it through increasing prices? Can we be more efficient? Can we reduce overhead?”

The more we’re made ‘redundant’ from process-led tasks, the more we can operate at the level accountants have been trained and educated, says Barnes. Clients will still need compliance in 2025, but you will need to provide more to keep them. “Become their core finance function, deliver an ‘FD service’,” he adds.

He concurs with Reader in that systems will be “intelligent and highly automated”, but he still sees a place for that human interaction – over the next eight years at least.

“As great as automation is, you need that relationship or person to provide client care,” says Barnes. “Even automated systems require attention – things like bookkeeping – and I’m sure it still will in eight years. Clients will always – and should always – value a professional to oversee and on strategy. If it’s all under one roof, that’s where you’ll win.

“The more automation, the more the client will get value from their spend on an accountant.”

For Phil Shohet, a long-serving adviser in the practice arena and a senior consultant with Foulger Underwood, there are implications for the number of practices and staffing levels due to automation and digital services.

“There will be fewer firms, and they will have fewer staff,” he says. A move in the market towards specialisation of either service or sector will be driven by clients who will – as Barnes says – expect a better and more valuable service. This will lead to consolidation in the accountancy marketplace.

Automation will also lead to a different staffing mix – where fewer people will be needed to head up the processing and account handling, while partners develop business and provide higher-value consultancy.

The danger with this is, as has been seen in corporate finance functions, that removing layers of teams makes it difficult to build skills and loyalty. “You might remove the breeding ground for succession,” Shohet warns.

Despite the concerns of robots using algorithms and computational skills to provide a better service than accountants, and the potential to damage succession planning, you are certainly needed now.

“Micro-businesses don’t need advice,” concludes Reader. “But for the 1.1 million businesses that have employees, the accountants’ role will become more valuable over the next ten years. But there will be a tipping point where the machines will be good enough on their own.”

I have had the good fortune to work for some great professional firms and people in my professional career.

In building the AdvanceTrack® business, I have taken the good things that I have learnt from these firms (and learnt from some that are not so good!). My early professional career, especially my training firm showed me the need to document the work performed, so that, whatever happened afterwards, there was an audit trail showing any person how we arrived at the numbers.

The biggest lesson that I learnt, especially in my career with two of the Big Four firms that I worked with, was the need to systemise the business. I used to recall how often, the partners in such firms were rarely at the “coalface”, yet the delivery to clients happened apace with the many good people in the rms. The key thing, however was that, in many ways, it didn’t matter which individual it was. It mattered more that the people in the organisation knew what they were required to do.

There were many times when colleagues left the firm and the team left behind thought it would be difficult to replace them. The team however, continued the good work, so it was very rare that clients moved firms following a key departure. This was solely down to a very robust process throughout the organisation.

So how do firms achieve this?

Whilst there are many things we could discuss, I will discuss 3 key elements:

Induction and Training

It cannot be stressed how important this is in your own office or a 3rd party provider like AdvanceTrack® to ensuring that the final outputs are more consistent. We have all experienced in various arenas, how improved training delivers better results. Our profession is no different, so it is extremely important.

Strong Management Protocol

If you consider the most successful business models around the world, whether in professional services, such as the Big Four in Accountancy, the Magic Circle in Law, or even McDonalds, the key to them all is their consistency of process, wherever they are in the world.

AdvanceTrack® for example, whilst not reaching the size of the above businesses really see consistency of process as being a key differentiator, allied with technology. Using robust processes that are subject to external review by BSI, such as achieving the ISO9001:2015 for Quality and ISO27001:2013 for Information Security allows AdvanceTrack® to manage work in a clear consistent manner.

Technology

All of the businesses above have used technology to drive efficiency and consistency through their businesses across the world. Technology is a great enabler and cloud technology is making it easier for businesses in many sectors to operate in the same way as global businesses, such as Big Four accountancy firms or Fast Food Chains. Technology is also a challenge to the traditional role of the accountant.

Accountancy firms have traditionally finished the bookkeeping when preparing the year end accounts. By clients using technology better, the value clients will place on putting together that final set of accounts is likely to be that much lower. As a result, you can see how more technologically agile firms (such as the Big Four) have moved up the advisory chain for many years. That capability moved into the high street, brings greater challenges to the high street accountancy rm. The key going forwards for accountancy firms will be to embrace the technology and to offer a more inclusive service.

What does that mean in practice?

  1. Firms need to offer a cloud based solution to clients.
  2. Offer a full bookkeeping service.
  3. Offering the full bookkeeping service enables firms to sell the additional consulting services that regular insight from the bookkeeping provides.
  4. Having access to this data will place the accountant into that trusted advisor space, yet also more able to fulfil the Making Tax Digital obligations that will come.

How can AdvanceTrack® help Accountancy firms deliver the service to clients:

  1. AdvanceTrack® are a technologically advanced outsourcing business, so they can help firms use their systems to deliver an efficient cost-effective bookkeeping service. AdvanceTrack® refer to this as their #seamlessbookkeeping service.
  2. This same technology will enable firms to keep their clients compliant with the Making Tax Digital regime when it is brought in.
  3. As a result of using AdvanceTrack® services, firms will be more streamlined in the way that they capture and process financial information.
  4. All of these are delivered at lower cost using technology and offshore delivery centres.

If your firm wants to lead the way in which it delivers a cost-effective pro-active service to clients, then it needs to review what services it offers and how it delivers them. If you see growth opportunities going forwards and are questioning how to meet them, the AdvanceTrack® team would love to talk to you.

Changing the game in outsourcing

Outsourcing has in the past always been seen as wage arbitrage. In many ways, some outsourcers have always seen it that way. Some offshore delivery centres always try to sell full time employees. This always means that any growth the firm experiences, means additional headcount.

This neither benefited your client or the firm in the long term. Why do we believe that? This leads to a lack of innovation or efficiency within the process, because you are wholly linked to growing staff head count and their availability to do the work.

Wage arbitrage also then means that outsourcers need to move around the world to the next cheap location to stay “cheap”. Whilst in principle, that is possible, most businesses cannot uproot an entire business from one location to another overnight without having an impact on service levels.

Continuous improvements in processes

Some businesses culturally find it difficult to improve their business. Professionally run outsourcing businesses consider Quality and Security to be at the centre of their business. If you consider the reasons why you would or wouldn’t outsource, these are the two areas that will keep you from taking the decision to outsource or not. An outsourcing provider that uses external audit of their processes will help you become more comfortable in taking that decision to outsource or not.

AdvanceTrack®, for example, use BSI to review their Quality and Security protocols to provide customers with an external oversight. It is important that the certification body is one that has global recognition and standing.

Technology vs. People

We discussed above the need for innovation. Whilst people do become more efficient over time, they are never likely to improve at the pace that technology will move. Technology will also deliver a more consistent approach. This could equally mean that they consistently get it wrong too! Nonetheless, we are seeing great improvements in technology to improve the customer experience.

Technology and innovation at AdvanceTrack®

At AdvanceTrack®, we have always believed that technology and innovation are at the heart of the process. We believe as a result, our innovation leads to more consistent delivery and we share the benefits of that with our client rms. Our approach has Quality and Security at the heart of it.

The AdvanceTrack® Cloud Platform

We are delighted to formally announce the launch of our new cloud connected AdvanceTrack® platform, allowing seamless delivery of cloud bookkeeping and compliance services. Fully managed by our systems, our offshore teams deliver timely bookkeeping, accountancy and tax compliance services.

Whether you want daily, weekly, monthly or quarterly bookkeeping, our systems will manage the work, keeping you fully up-to-date with where the work is. Our first cloud platform brought real time information to our customers as far back as 2006. Today, in our connected world, fully trained staff will look after the basics, but fully managed by our automated computer systems.

Change your views on outsourcing forever. This service enables client firms across the world to bene t from the AdvanceTrack® secure delivery platform and highly trained workforce. Wherever you are in the World, our teams can now work with you seamlessly in the cloud.

What do AdvanceTrack® services allow you to do?

Deliver the value-added services that your clients want. Deliver your services to more clients than you do today.

How do we do it?

We’re not going to put that in print, but bright engineers within our business have taken apart our processes and allowed you; the client firm; the ability to walk out of a client’s office and pass the work to us on your phone before you get to the car!  After that, just watch as we complete the work when required.

All you and your team now do is manage your clients and discuss the output with the client. With up-to-date information, Accountants deliver greater value. Cloud accounting products like Xero and QBO enable more tools to plug in to the financials to give a greater range of information by which the business can be run. Xero has around 500 add-ons, whilst QBO are growing their add-on marketplace.

Many of these add-ons will add value to either the process or particular niche businesses. All of our businesses are evolving as cloud technology moves forward almost on a daily basis. If your outsourcer isn’t moving you forward, talk to AdvanceTrack®.

Our work isn’t complete, so watch out for our continuing innovation in this space. Our determination to be recognised around the world as the best accountancy outsourcer is undiminished. Upgrade to a better way of outsourcing. Talk to AdvanceTrack® today.