Four ways new technology can secure your data
New tech can be harnessed to secure your data. Let’s find out how. Accounting firms across the globe are always braced for the latest cyber attack that could compromise their client’s data and their firm’s reputation in turn. An article published by CPA Australia in 2022 highlighted the need for a heightened sense of awareness […]
Mythbusting: Five myths about outsourcing your work overseas
Locals only? We solve the top five myths about outsourcing your work overseas. In Australia, we often search for products with the local stamp attached. A red kangaroo, a southern cross, a big banana. While our pride for this sunburnt country shines bright like an Opera House sail, it does pose the question: could we […]
In profile: Craig McKell
Advancetrack catches up with its new APAC General Manager Craig McKell. Craig’s tech and accounting experience will hold him in good stead to drive Advancetrack forward in both Australia and the wider Asia Pacific region. Current role and responsibilities I’m driving marketing and sales for Advancetrack in Australia and New Zealand, as general manager Asia-Pacific. […]
Xerocon Sydney 2023: Reflecting on a Spectacular Event
As the sun sets on the city of Sydney, accounting and bookkeeping professionals from across the globe gathered at the ICC Sydney for the much-anticipated annual event – Xerocon Sydney 2023. Coined the ‘Coachella for accountants’, this year’s conference lived up to its reputation, delivering a power-packed experience that left attendees inspired and equipped with […]
Advancetrack at Xerocon Sydney 2023
We’re headed down under to Xerocon Sydney 2023, where inspiration, connection, and innovation come alive in one electrifying event! Like you, the Advancetrack team is excited to be a part of this incredible two-day gathering of like-minded accountants, bookkeepers, and the wider Xero community. We all know Xerocon is a conference like no other; it’s […]
Finding your ‘fit’ as an accounting practice
As private equity helps practices ‘bulk up’, what should smaller practices do that want to control their own destiny? The accounting news is regularly filled with information about exciting practice mergers and acquisitions. These deals are now much more likely to be backed by external financing – typically in the form of private equity. This […]
Seal of approval
Why AdvanceTrack is proud of its latest ISO certification Kevin Reed steps into the shoes of existing and potential clients to ask Vipul Sheth, MD, to explain why they should be comforted by this ‘badge of business resilience’ What is the ISO and this particular ‘standard’? It’s an international measurement tool of competence […]
2 fundamental reasons successful Australian firms are outsourcing
In September, we were at Xerocon Brisbane. Whilst we were there, we had the opportunity to catch up with our Australian clients, see some new faces and get the latest updates in tech. The biggest move we noticed in Australia is the increasing move into SMSF and bookkeeping for clients by accounting firms. Clients want […]
The top 3 issues facing Australian firms (and how to overcome them)
When accountants come to us, one of the first questions we ask “is outsourcing the answer to your problems?” Admittedly, it’s a rhetorical question, but it makes you pause and think. We’re always preaching that outsourcing isn’t just about handing over compliance work. It’s about changing the nature of the relationships with your clients, but […]