AdvanceTrack at Xerocon Sydney 2023

We’re headed down under to Xerocon Sydney 2023, where inspiration, connection, and innovation come alive in one electrifying event! Like you, the AdvanceTrack team is excited to be a part of this incredible two-day gathering of like-minded accountants, bookkeepers, and the wider Xero community.

We all know Xerocon is a conference like no other; it’s an experience that leaves you inspired and equipped with valuable insights to apply back home and with memories of never-ending parties to boot! This is your chance to uncover the full potential of your accounting practice and stay ahead in the ever-changing market.

Why Are We Excited about Xerocon?

For us, Xerocon is a unique opportunity to connect with a vibrant community of professionals who share our passion for accounting and technology. We look forward to sharing our success stories and hearing about the exciting developments coming to Xero, which will undoubtedly shape the future of accounting practices worldwide.

Insights from Visionaries

The lineup of keynote speakers at Xerocon Sydney 2023 is nothing short of extraordinary. These visionaries will shed light on diverse topics that are pivotal to the accounting industry’s future. Here are a few you won’t want to miss:

Diya Jolly: Xero’s Chief Product Officer, an experienced leader passionate about small businesses. Her insights into Xero’s product vision will empower you to leverage the platform effectively.

Sam Elsom: CEO of Seaforest, an environmentalist and entrepreneur with a focus on sustainability. His thoughts on how small businesses can make a difference through ethical practices are invaluable in today’s world.

Mark Rees: As Xero’s Chief Technology Officer, Mark is an expert in scaling platforms and driving innovation. His talk will illuminate new technologies and their impact on the industry.

Mark Pesce: A renowned futurist, inventor, and educator who clarifies complex topics like AI and fintech. Prepare to be inspired and enlightened.

James Bergin: Xero’s Executive General Manager for Technology Strategy & Integration. James will explore the implications of AI, ChatGPT, blockchain, and crypto for your practice and clients.

Louise Southall: A seasoned economist and Xero Economist with three decades of experience, Louise will share her insights on macroeconomic trends and their impact on small businesses.

Wrapping that up, Xero’s new CEO, Sukhinder Singh Cassidy, will also be onstage for the first time this year. We’re excited to hear what her plans are to steer Xero’s growth and development as a multi-billion dollar global business into a future filled with the promise and challenges of automation.

Tips to Navigate the Conference

Whether you’re a seasoned Xerocon veteran or a first-timer, here are some tips from the AdvanceTrack team to make the most of this year’s Con:


  • Prepare and Research: Understand who will be present and identify key sessions and exhibitors that align with your interests.


  • Dress Comfortably: Leave your formal suits at home; Xerocon is all about a warm and welcoming atmosphere. Opt for a casual yet professional look.


  • Network and Connect: Take advantage of the community spirit and network with like-minded professionals. Organise meetings with potential partners and clients, and don’t miss the App Partner side events. By fostering these connections, you not only expand your network but also gain valuable perspectives and ideas that can shape the future of the accounting profession. The #IgnitionPrecon party is our top choice. See you there!


  • Explore Breakout Sessions: Attend breakout sessions, especially those with App Partner exhibitors, to discover cutting-edge solutions to enhance your practice. 
  • Don’t forget to have fun! Prove that it won’t be all numbers and tech; accountants can party too! 

Find us at the ICC Sydney from August 23 to 24, 2023. We’d love to chat with you about our journey and how we can help your practice reach new heights. Relive the story of how we helped a 15-partner regional practice deliver 600 personal tax returns and boost their revenue by a staggering $300,000 during the tax season.

The clock is ticking, and the anticipation is building! Secure your spot at Xerocon Sydney 2023 by registering on the website. This is your chance to experience the future of accounting, network with industry experts, and explore groundbreaking solutions that can revolutionise your practice.

Let’s make Xerocon Sydney 2023 an unforgettable event together. We can’t wait to see you there! 

The Official AdvanceTrack Site

AdvanceTrack® and InsideOutsourcing® are Registered Trademarks of E-Accounting Solutions Limited. Unauthorised use is prohibited.

Our contact details

AdvanceTrack® Outsourcing
University of Warwick Science Park
The Venture Centre
Sir William Lyons Road

Tel: +44 (0) 24 7601 6308

AdvanceTrack® Outsourcing Australia
Level 10, 20 Martin Place
Sydney, New South Wales
NSW 2000, Australia

Tel: +61 27 202 1478

Follow Us