What great accounting firms look like

Great accounting firms of the future will be defined by their impact; on their clients decisions and growth, their effect on the environment, and their use of technology. The future of work in the industry is evolving rapidly and there has never been a more exciting time to choose this career path. Business advisory services, advancements in AI, and the move to creative thinking all impacts firms across the country to make moves that promote longevity. With a shift from compliance work into more complex offerings, the future for accountants looks bright.

Jump to:

Now is the time to collect the skills necessary to ensure your firm grows alongside the rest of the industry. Review your technology stack, work on your soft skills, review your service offerings, and check in with clients to strategise about what your firm needs. If this seems like a lot to accomplish, we’re here to help. 

Turning numbers into data, and data into decisions

Great accounting firms look to shape their client’s future. Go beyond the basics of compliance reporting and turn the numbers into valuable data that can inform your client’s decisions. 

This could look like:

  • Flagging cashflow risks before they turn into issues
  • Strategising on tax choices before deadlines appears
  • Informing your client on how to best invest their money to improve their capital
  • Proactively reaching out with data insights and taking the time to explain what they mean for your client’s future.

The goal is to provide exceptional information that leaves your client knowing what to do. Inform them without technical jargon and present the findings in a way they can understand. Communication, proactivity, and creative-thinking are key.

Future-proof with business advisory services

As advancements in technology, AI, and automation continue to improve, business advisory services are what leading firms will be able to offer to bridge the gap with their clients. The main tenant of advisory work is the ability to connect with your client and offer advice. Being able to understand your client’s business, empathize with their experience, celebrate their wins, and communicate your expertise can’t be replicated by automation. 

This is where your soft skills come into the fold. Problem-solving, critical thinking, and client management are all key skills to have when offering business advisory services. Turning your firm from good to great means becoming indispensable to your client. The ability to influence outcomes through your expertise is the tipping point. The goal is to provide ongoing value as business advisory lends itself to improving client relationships, informing decisions, and connecting them with other professionals in your sphere. Clients will want to turn to a firm who offers trust, tailored insight, and real scalable options. 

Green accounting

Sustainability is an important part of any Australian business, with firms across the country now expected to engage in practical environmental reporting as of July 1st, 2026. Accountants will need to factor environmental costs into their procedures, allowing policy makers to understand the relationship between economical and environmental impacts. Great accountants will be transparent with their clients as the tide shifts to those who want to work with a firm that prioritises an eco-friendly approach. This is what green accounting will look like in the future:

Firms will:

  • Outline their sustainability goals
  • Monitor, measure, and manage their environmental impact
  • Gather valuable feedback from their client’s eco-goals and shift processes to meet them
  • Analyse data related to Environmental, Social, Governance (ESG) reporting and disclose information about their firm to ensure accurate reporting.

Stronger teams: both local and outsourced

Whether upskilling the current team or looking outwards to teams that are trained to help from afar, great firms will want to ensure the group of people working for them are of the highest-quality. A strong team would look like:

Great communicators who are:

  • Proactive and socially-aware
  • Comfortable in their roles whether that be compliance or advisory work
  • Curious to learn and upskill where necessary
  • Dedicated to producing high-quality outcomes
  • Well-versed in the industry and embracing of flexibility.

To achieve this goal, many firms have adopted a hybrid model in which they have a selected group of local talent and also engage outsourcing companies to fill in the gaps. Podsourcing has become a popular option whereby a team of outsourced accounting professionals work as an offshore group, making your impact that much stronger and more reliable. 

The demand for accountants who are willing to offer more for their clients and help strategise what lays ahead for their business is paramount. Look toward an evolved future with your firm and embrace change now to ensure you maintain greatness well into the future.

Explore our resources

As AI, automation, and accounting software evolves, it's natural that you might be fielding more questions from clients about how...
Read more
No accounting firm chooses to lose a great team member on purpose. Oftentimes, these moments can come unexpectedly, but not...
Read more
Getting your clients talking takes skill and patience. Expecting them to open up and divulge their experiences, issues, and goals...
Read more

Helping accountants confidently

Book a Call
Advancetrack®, Podsourcing®, Podshoring®, gbX® and InsideOutsourcing® are Registered Trademarks of E-Accounting Solutions Limited. Unauthorised use is prohibited.

Copyright 2026 © e-Accounting Solutions Limited. All Rights Reserved.
E-Accounting Solutions Limited is a company registered in England and Wales under number 04808929. Registered office: 270-272 Radford Road, Coventry, CV6 3BU, United Kingdom
Contact Details
Advancetrack®
University of Warwick Science Park
The Venture Centre
Sir William Lyons Road
Coventry
CV4 7EZ 

UK Tel: +44 (0) 24 7601 6308

Advancetrack®  
Level 10, 20 Martin Place Sydney, New South Wales
NSW 2000, Australia

Tel: +61 27 202 1478
Back to top
crossmenuchevron-down
linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram