Call us: +44 (0) 24 7601 6308
Call us: +44 (0) 24 7601 6308
Cookies are small text files placed on your device when you visit a website. They serve a range of functions: some are essential for the site to work at all, some remember your preferences, and others help website owners understand how visitors use their site or deliver relevant advertising.
Cookies are not programs and cannot carry viruses or access other files on your device. A cookie set by one website can only be read by that website (or, in the case of third-party cookies, by the third party that set it).
Alongside cookies, some websites also use similar technologies such as local storage, session storage, and pixel tags. Where this policy refers to cookies, it covers these similar technologies too.
When you first visit advancetrack.com, a cookie consent banner will appear. We use Complianz as our cookie consent management platform. The banner gives you the choice to:
Your preferences are stored in Complianz cookies (listed in Section 4 below) so that the banner does not reappear on every visit. You can change your preferences at any time by clicking the cookie settings link in the footer of our website.
Under the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR, strictly necessary cookies do not require your consent. All other cookies — analytics, functional, and marketing — are set only after you have given your consent through the Complianz banner. Withdrawing consent will not affect anything that happened before you withdrew it.
The cookies on advancetrack.com fall into four categories. The sections below describe each category and list the specific cookies we have identified on the site, based on a scan conducted in May 2026.
These cookies are essential for the website to function. Without them, services you have requested — such as the cookie consent banner itself, or secure page delivery — cannot be provided. They do not collect information for marketing and cannot be turned off.
Consent required: No. These cookies are exempt from PECR consent requirements because they are necessary to deliver a service you have explicitly requested.
| Cookie name | Purpose | Set by | Expiry |
|---|---|---|---|
| PHPSESSID | Standard PHP session cookie. Maintains your session across pages during your visit — for example, preserving form entries. Deleted automatically when you close your browser. | Advancetrack (WordPress / PHP) | Session |
| __cf_bm | Cloudflare bot management cookie. Helps Cloudflare distinguish legitimate human visitors from automated bots, protecting the site from malicious traffic. Set on both the advancetrack.com and HubSpot-served domains. | Cloudflare, Inc. | 30 minutes |
| cf_clearance | Cloudflare challenge clearance cookie. Issued after a visitor passes a Cloudflare security challenge (e.g. a CAPTCHA), confirming they are not a bot. Required for the site to load correctly. | Cloudflare, Inc. | 1 year |
These cookies are set by Complianz, our cookie consent management platform. They store your cookie consent preferences so that we can apply them consistently and so that the consent banner does not need to appear on every page.
Consent required: No. Consent management cookies are strictly necessary — without them, we cannot honour the preferences you set and would be unable to comply with our legal obligations under PECR.
| Cookie name | Purpose | Set by | Expiry |
|---|---|---|---|
| cmplz_banner-status | Records whether you have seen and interacted with the Complianz cookie consent banner (e.g. dismissed it or set preferences). | Complianz (via advancetrack.com) | 1 year |
| cmplz_consented_services | Stores details of the specific third-party services you have consented to as part of your cookie preferences. | Complianz (via advancetrack.com) | 1 year |
| cmplz_functional | Stores your consent decision for functional cookies (allow / deny). | Complianz (via advancetrack.com) | 1 year |
| cmplz_marketing | Stores your consent decision for marketing cookies (allow / deny). | Complianz (via advancetrack.com) | 1 year |
| cmplz_policy_id | Records which version of the cookie policy you consented to. Allows Complianz to detect when the policy has been updated and prompt you to review your preferences again. | Complianz (via advancetrack.com) | 1 year |
| cmplz_preferences | Stores your consent decision for preference / functional cookies (allow / deny). | Complianz (via advancetrack.com) | 1 year |
| cmplz_statistics | Stores your consent decision for analytics / statistics cookies (allow / deny). | Complianz (via advancetrack.com) | 1 year |
These cookies help us understand how visitors use our website by collecting information about pages visited, time spent on the site, and how visitors arrived. All data is aggregated — we cannot identify individual visitors from analytics data. We use this information to improve the website's content, structure, and performance.
Consent required: Yes. Analytics cookies are only set after you have accepted them through the Complianz cookie consent banner.
| Cookie name | Purpose | Set by | Expiry |
|---|---|---|---|
| _ga | The primary Google Analytics cookie. Assigns a randomly generated client ID to distinguish unique visitors. Used to calculate visitor counts, session numbers, and traffic source data. | Google Analytics (Google LLC) | 2 years |
| _ga_N85RL5B5VW | Google Analytics 4 (GA4) measurement cookie for the specific GA4 property installed on this site. Persists session state and stores interaction data specific to your visit. | Google Analytics (Google LLC) | 2 years |
| _gat_gtag_UA_7911… | Used to throttle the rate of data requests to Google Analytics on high-traffic pages. Limits the number of requests sent in a short period to avoid impacting page performance. | Google Analytics (Google LLC) | 1 minute |
| _gid | Assigns a unique ID to each visit. Used by Google Analytics to distinguish users across sessions and to store and update page view information for the current visit. | Google Analytics (Google LLC) | 24 hours |
Google Analytics and your data We have configured Google Analytics with IP anonymisation enabled, which means your IP address is truncated before it is sent to Google's servers and Google does not receive your full IP address. Google LLC participates in the UK International Data Transfer Agreement (IDTA) framework. Analytics data is processed in accordance with Google's data processing terms. You can opt out of Google Analytics across all websites by installing the Google Analytics Opt-out Browser Add-on at: tools.google.com/dlpage/gaoptout Google's privacy policy: policies.google.com/privacy |
Functional cookies enable features beyond the basic operation of the site. They allow us to provide enhanced functionality such as live chat, personalised content, and remembered preferences. If you decline functional cookies, some features of the site may not work as intended.
Consent required: Yes. Functional cookies are only set after you have accepted them through the Complianz consent banner.
| Cookie name | Purpose | Set by | Expiry |
|---|---|---|---|
| MoneypennyAgent | Identifies the Moneypenny live chat agent assigned to handle your chat session. Used to route your conversation to the correct agent and maintain continuity within a session. | Moneypenny Ltd. | 1 year |
| MoneypennyChat | Stores the current state of your Moneypenny live chat session (e.g. whether a chat window is open or closed). | Moneypenny Ltd. | 1 year |
| MoneypennyHistory | Retains a reference to your previous chat interaction history so that the chat widget can show relevant context if you return to the site. | Moneypenny Ltd. | 1 year |
| MoneypennyNoPro | Records whether a Moneypenny chat proactive invitation has already been shown during the current session, preventing it from displaying repeatedly. | Moneypenny Ltd. | 1 year |
| MoneypennyRef | Stores a reference URL indicating which page you were on when the Moneypenny chat was initiated, to provide context for the chat agent. | Moneypenny Ltd. | 1 year |
| MoneypennyUserAlias | Stores a display alias or identifier used within the Moneypenny chat system for the current user session. | Moneypenny Ltd. | 1 year |
| MoneypennyVisit | Tracks the visit count and session identifier for the Moneypenny live chat widget. Used to determine whether to display the chat proactively based on visit history. | Moneypenny Ltd. | Session |
| ifso_last_viewed | Records the last piece of If-So personalised content you viewed. If-So is used to display location-specific or behaviour-specific content variations on the website. | If-So (ifso.app) | Session |
| ifso_visit_counts | Counts the number of times you have visited the site, used by If-So to determine which personalised content variation to display based on visit frequency rules. | If-So (ifso.app) | 1 year |
Moneypenny live chat Our website uses Moneypenny to provide live chat support. When you use the chat feature, Moneypenny may collect information you provide during the chat as well as technical data about your session. Moneypenny processes this data on our behalf as a data processor. Moneypenny Ltd. is a UK-based company registered in England and Wales. Chat transcripts may be retained for quality and training purposes. For more information, see: moneypenny.com/privacy-policy |
Marketing cookies are used to track visitors across websites with the aim of displaying relevant advertisements. They are set by third-party advertising networks whose services we use. These cookies build a profile of your interests based on your browsing behaviour and are shared with other sites in the advertising network.
Consent required: Yes. Marketing cookies are only set if you actively choose to accept them through the Complianz consent banner. They are off by default.
| Cookie name | Purpose | Set by | Expiry |
|---|---|---|---|
| bcookie | LinkedIn browser identifier cookie. Assigns a unique ID to your browser, used by LinkedIn to track conversions, enable retargeting of visitors on LinkedIn, and provide LinkedIn analytics to us via the LinkedIn Insight Tag. | LinkedIn Ireland Unlimited Company | 1 year |
| li_gc | LinkedIn cookie consent record. Stores whether a LinkedIn member has consented to the use of non-essential cookies, in accordance with LinkedIn's own consent requirements. | LinkedIn Ireland Unlimited Company | 6 months |
| lidc | LinkedIn data centre routing cookie. Facilitates selection of the appropriate LinkedIn data centre to handle requests, for performance and reliability purposes. | LinkedIn Ireland Unlimited Company | 24 hours |
LinkedIn Insight Tag Our website uses the LinkedIn Insight Tag. This allows us to track conversions from LinkedIn advertising campaigns, retarget website visitors on LinkedIn, and receive aggregated demographic reports about visitors who clicked our LinkedIn ads. LinkedIn Ireland Unlimited Company is based in Ireland (EU). Data may be transferred to LinkedIn's US servers under the EU-US Data Privacy Framework and equivalent UK transfer mechanisms. LinkedIn members can opt out of the Insight Tag across all websites at: linkedin.com/psettings/enhanced-advertising LinkedIn's privacy policy: linkedin.com/legal/privacy-policy |
The table below summarises all third-party providers whose cookies are set on advancetrack.com, together with links to their relevant privacy policies.
| Provider | Cookies set | Privacy / opt-out information |
|---|---|---|
| Google LLC | _ga, _ga_*, _gat_*, _gid | policies.google.com/privacy Opt-out: tools.google.com/dlpage/gaoptout |
| LinkedIn Ireland Unlimited Company | bcookie, li_gc, lidc | linkedin.com/legal/privacy-policy Opt-out: linkedin.com/psettings/enhanced-advertising |
| Moneypenny Ltd. | Moneypenny* (7 cookies) | moneypenny.com/privacy-policy |
| Cloudflare, Inc. | __cf_bm, cf_clearance | cloudflare.com/privacypolicy |
| If-So (ifso.app) | ifso_last_viewed, ifso_visit_counts | ifso.app/privacy-policy |
| Complianz (complianz.io) | cmplz_* (7 cookies) | complianz.io/privacy-statement |
You can change your cookie preferences at any time by clicking the cookie settings link in the footer of every page on advancetrack.com. The Complianz cookie preference panel will open, allowing you to adjust your choices for each category. Changes take effect immediately.
All modern browsers allow you to control cookies through the browser settings. You can typically set your browser to block all cookies, block only third-party cookies, or delete cookies when you close the browser. You can also delete cookies that have already been set. Please note that blocking or deleting cookies may affect your experience on this and other websites.
Instructions for managing cookies in the most commonly used browsers:
| Browser | Where to find cookie settings |
|---|---|
| Google Chrome | Settings > Privacy and security > Cookies and other site data |
| Microsoft Edge | Settings > Cookies and site permissions > Cookies and site data |
| Mozilla Firefox | Settings > Privacy & Security > Cookies and Site Data |
| Apple Safari (Mac) | Preferences > Privacy > Manage Website Data |
| Apple Safari (iOS) | Settings > Safari > Privacy & Security |
| Samsung Internet | Settings > Privacy > Smart anti-tracking / Cookie management |
In addition to your browser settings and our cookie preference panel, some third-party providers offer their own opt-out mechanisms:
Some of the third parties listed in this policy — in particular Google LLC (US) and LinkedIn (Ireland, with US servers) — process data outside the United Kingdom. Where your data is transferred outside the UK, we ensure that appropriate safeguards are in place in accordance with UK GDPR Chapter V.
The mechanisms we and our providers rely on include:
Cloudflare and Moneypenny are both UK or EU-based companies or have EU/UK data processing arrangements in place. If-So (ifso.app) processes session data; please refer to their privacy policy for information on transfer mechanisms.
We review this Cookie Policy at least annually and whenever we add new features, tools, or third-party services to our website that involve new cookies. When we update the policy, we update the version number and date at the top of this page. If we make a material change — for example, if we add a new category of cookie or a new third-party provider — we will display a notice on the website and, where appropriate, prompt you to review and re-confirm your cookie preferences through the Complianz banner.
Version: 1.0 | Last updated: May 2026 | Next scheduled review: May 2027
If you have any questions about our use of cookies, or if you would like to exercise any of your rights under UK GDPR in connection with data processed through cookies, please contact us:
Privacy contact details Email: privacy@advancetrack.com Post: Privacy Team, Advancetrack, University of Warwick Science Park, The Venture Centre, Sir William Lyons Road, Coventry, CV4 7EZ Telephone: +44 (0)24 7601 6308 If you are not satisfied with our response you have the right to complain to the Information Commissioner's Office: ico.org.uk |
