We’re only human… 

…and communication is what sets us apart. Communication is a key aspect of setting up, and maintaining world-class outsourcing, and offshoring accounting operations. 

In a previous blog on talking the talk, we explain how important it is to keep open communication lines with your clients. We also discuss on how accounting practice leaders must communicate with their teams when looking to implement outsourcing of accounting operations: FAQ: What do I tell my team about outsourcing accounting, and what it will mean for them? 

So, what about Advancetrack’s team, and yours? If we take a step back, then it’s clear that we are here to support the engine room of your practice: processing of tax returns, accounts and more. 

Our processes, systems and security are absolutely integral to us providing accountancy firms with accurate and timely information. 

But, without open and consistent communication lines between us and you, then we end up with a sub-optimal situation. 

Rather than an engine room, Advancetrack prefers to consider itself an accountancy firm in its own right – one where other accountancy firms are our client partners. 

This means that we mirror the way in which other practices work. Clearly, the best accounting practices communicate with their clients and understand what they need. These practices are an extension of the clients, a crucial part of both their back office but also there to help them drive forward. Advancetrack’s teams consider themselves a part of the practices they serve. 

AI and automation are going to transform the way in which we work, but the human factor in business cannot be discounted; in fact, the opposite. Human understanding, empathy and insight will always be a premium. 

For us at Advancetrack, it sits on top of a foundation of great technology. 

If you’d like to talk to Advancetrack about supporting your accounting practice, please book a call today. 

Explore our resources

In the first of a new series of articles, the Advancetrack team will look to debunk – or confirm – myths about the way in which outsourcing and offshoring accounting works.
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AI is here to stay - but what does that mean for accounting? AI in accounting has a big role in our future - find out how.
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